Skip navigation

Bookboon.com Last ned gratis eBøker og lærebøker

Choose a category

The Naked Buyer

Everything sales people need to know about procurement

The Naked Buyer
4,9 (17 vurderinger) Les omtaler
ISBN: 978-87-403-0428-2
1 utgave
Sider : 48
  • Pris: 75,50 kr
  • Pris: €8,99
  • Pris: £8,99
  • Pris: ₹150
  • Pris: $8,99
  • Pris: 75,50 kr
  • Pris: 75,50 kr

Last ned GRATIS med 4 enkle steg…

Vi beklager, men for å laste ned våre bøker eller se våre videoer må du ha en nettleser som støtter JavaScript.
Kan vi friste med noen KOSTNADSFRIE e-bøker og relevante Bookboon-oppdateringer?
Etter å ha oppgitt e-postadressen blir en bekreftelsesmail sendt til din mailbox. Vennligst godkjenn den for å motta vår ukentlig eBok-oppdatering. Eventuell kontaktinformasjon som blir oppgitt, vil ikke bli oppgitt til noen tredjepart.
eLib
Lås opp ditt selskaps læringspotensial
Se demo

Korporat eBibliotek

Utforsk våre Firmaløsninger for ansattes læring

Dette er en Premium-eBok

Bookboon Premium - Få tilgang til over 800 eBøker - uten annonser

Du kan få gratis tilgang til dette i én måned - og 800 andre bøker med Premium-abonnementet. Du kan også kjøpe boken nedenfor

  • Start en 30 dagers gratis prøveperiode. Etter prøveperioden: 39,99 kr p/m
  • Start en 30 dagers gratis prøveperiode. Etter prøveperioden: €5,99 p/m
  • Start en 30 dagers gratis prøveperiode. Etter prøveperioden: £4,99 p/m
  • Start en 30 dagers gratis prøveperiode. Etter prøveperioden: ₹299 p/m
  • Start en 30 dagers gratis prøveperiode. Etter prøveperioden: $3,99 p/m
  • Start en 30 dagers gratis prøveperiode. Etter prøveperioden: 39,99 kr p/m
  • Start en 30 dagers gratis prøveperiode. Etter prøveperioden: 39,99 kr p/m
eLib
Lås opp ditt selskaps læringspotensial
Klikk her!

Korporat eBibliotek

Utforsk våre Firmaløsninger for ansattes læring

Om boken

  1. Vurderinger
  2. Beskrivelse
  3. Innledning
  4. Innhold

Vurderinger

Carol J. Dixon ★★★★★

First glance, this may appear usual to sales professionals, but going into the details made me see a wider and new perspective. Care to review your style, read this one.

Beskrivelse

A practical book for sales professionals to improve their sales. Written from the point of view of an experienced Procurement Director. A rare and explicit look into a buyer's kitchen. Improve your sales by tips and advice from someone who has always been on the other side of the table!

Innledning

Many books have been written about sales, account management, and how to deal with buyers or customers. This book is not the next one in line, but instead adds something new. It is a book filled with practical instructions rather than theoretical or academic “posturing”. Any theories raised, are illustrative of, or a translation into, practice.

The Naked Buyer: what a strange name for a book! The title is derived from Desmond Morris’s best seller, The Naked Ape (1967), in which he describes human behavior from a zoologist’s point of view.

In this book, I will describe the (human) behavior of buyers or purchasers (in this book I will refer to them solely as “buyers”). Also, I will go more deeply into the backgrounds and reasons for buyers’ behavior. After all, their purchasing behavior is driven by underlying systems and structures.

In each sales coaching session, workshop and assessment that I held and gave, it became clear to me that, in general, salespeople know little to nothing about purchasing or buyers.

What is a matrix Kraljic, or a category plan? What are Inco terms? These are all basic purchasing concepts that a sales professional should know about. If a salesperson knows that little about the professional opposite him at the table, then that salesperson does not deserve the classification “professional”.

Take note that in this book I refer to the buyer as “he” and “him”. The reader should be aware that I refer to both male and female buyers.

Innhold

Preface

What Distinguishes This Book from All those Other Books?

  1. The Purchasing Definition
  2. The Purchasing Process
  3. Three Levels of Purchasing
  4. Purchasing Methodology: Purchasing Tools
  5. Category Segmentation (Kraljic Mapping)
  6. Category Plan
  7. A Salesperson’s Role in a Category Plan
  8. CTQs: What Does the Buyer Really Want?
  9. Summary: Top 5 Practical Advices
  10. Epilogue
  11. Notes
This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with EU regulation.